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Wayfinding and sense of place

At Excel London we are passionate about delivering memorable, successful, and inspiring events. That’s why we continue to invest. Our vision is to create an experience that’s unrivalled, enabling you to deliver a world class event in one of the best cities on the planet.

Improving the visitor experience

The digital transformation of Excel started with the new Custom House walkway. We are now ready to reveal the next stage of this transformation, with the addition of new state-of-the-art infrastructure throughout the entire venue, from west to east. We have also completely refurbished the west podium, adding new plants and green spaces, where your guests can relax.

Key to the digital journey, is the transformation of Excel’s west entrance with a stunning external archway, complimented by a striking, internal screen designed to welcome your guests.

As you continue down the boulevard, our new screens clearly signpost what’s on in the venue, creating an enhanced  experience and clearer directional signage. Everything has been purposefully designed to provide a consistent customer journey and an enhanced experience for your visitors.

Our new digital infrastructure also provides dynamic, new advertising opportunities. Digital content, including video and QR codes, can be seamlessly blended with print advertising to create high impact opportunities. Advertisers can create a consistent, high-end look and feel with plenty of opportunity to promote key messages in high traffic areas, throughout the venue.

Take a look through the gallery below to see what's being installed by the end of 2021.

Keeping it green

Our living wall, made up of over 9,500 plants, not only creates a warm welcome from Custom House Station but helps to remove air pollutants, improve biodiversity, produce oxygen, and decrease noise.

Watch our social media for announcements about further 'greenification' of the west entrance.

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