The link for the London Boat Show 2018 web store is:
We need to append any incoming UTM code to this link.
As it already includes GET data, we will tag it in the back end with append-utm (enclosed by square brackets, not shown here or the page will replace with UTM code on loading). This has been done for the following link:
London Boat Show 2018 web store
Other links
We may want to use the tracking technology to pass UTM code to other sites, e.g. those of commercial patners. This may also be required functionality when we move to an open web store.
As long as these don't include GET data already, we would use the tag start-utm (again enclosed by square brackets)
For example, this has been added to the following link to google.co.uk