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Automotive experiential marketing at Excel London

As the UK’s leading venue for major trade and consumer events, Excel London is an exceptional promotional environment for motors brands to reach consumer and commercial buyers.

Our world leading venue and 100 acre ‘campus’ is perfect for experiential marketing activity which connect customers to your brand, captures data and generates the results you need.

We have a range of flexible brand experiences and promotional packages to capitalise on this opportunity, plus partnership opportunities through our commercial partnerships programme.

Who can you reach at Excel?

Our 3.6 million annual visitors represents a highly attractive audience for motor companies, where 70% are business visitors and the rest are consumer visitors.

Exact demographic profiles for each event will vary show by show. Companies vary from SME’s to FTSE 500 companies.

Visitors & companies
Companies represented 260,000
Companies exhibiting 38,000
Commercial purchasing responsibility 70%

Top geo-demographic groups
Entrepreneurs
Young professionals
Senior professionals
Affluent families & elders
Students

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Experiential marketing case study — Europcar digital vehicle display

Europcar, official mobility partner of Excel London, created an enhanced vehicle placement in the venue with our new digital stand technology. Displayed in Excel’s central boulevard, the technology created a visually stunning high-impact vehicle placement opportunity in a live events environment — click here for further information

“Europcar demostrated how a car placement can be shown more dynamically in an exhibition and live events environment.”

David O’Beirne

Media & Sponsorship Director, Excel London Media

Excel bespoke solutions

Our in-house team can develop bespoke solutions designed around our facilities, audiences and events. We offer an end-to-end service, working with you to identify the best opportunities throughout the venue, and providing full project delivery to bring your ideas to life.

Europcar — your on-site team at Excel London
Our official mobility partner Europcar is available to act as your on-site team. As experts in the automotive industry, Europcar can organise your activity and provide you with a variety of services including:

  • Test-drives
  • Event competitions
  • Shuttle or chauffeur services
  • Mini exhibitions
  • Brand focused rental experience and more…

3D CGI modelling
Our includes the facilities to create full 3D CGI venue mockups, visualising experiential marketing activity, as shown in the sample 3D renders below.

Official partner opportunity

Through the Excel London partnership programme there is currently an opportunity for a motors brand to become a core parter of the venue, directly linking with our business eco-system and close relationship with event organisers. Opportunities include:

  • Official association with Excel London ‘the home of world leading events’
  • Event associations
  • A permanent promotional unit in the venue
  • Use of Excel’s facilities for company meetings and entertainment
  • Market research and R&D opportunities
  • Comprehensive promotional packages

Contact automotive promotions & partnership

+44 (0)20 7069 4775
media@excel.london

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