The Baby Show with Lidl GB

The Baby Show with Lidl GB, the UK's largest and best-loved pregnancy, baby and parenting event for new and expectant parents, is back at Excel London, 7-9 March 2025 and they have a special ticket offer just for you! 

This highly anticipated event has everything for bump, baby and you, all under one roof. With over 350 leading baby and boutique baby brands and 1000s of products, it's the UK’s largest marketplace for all things baby, selling everything from buggies to bouncers to cribs to car seats. Discover the latest and greatest products from trusted brands including Stokke®, Tommee Tippee, Silver Cross, Mamas & Papas, MAM, Joie, Baby Planet, Maxi-Cosi, Mama Bamboo, Cybex, Nuna, Carifit, UPPAbaby, and iCandy, with new and exciting brands such as Dad Bag, Sophie la Girafe, Cloud Twenty Seven, Little Craft & Co, sebamed UK. You'll also have the chance to uncover hidden gems from small boutique brands in our New Kids on the Block area. With one-to-one product demos, you can compare and try before you buy, saving time, effort and money. 

In addition to exploring the vast range of exhibitors, you can enjoy exclusive show offers that promise incredible savings on essential items, making it the perfect opportunity to stock up on all your baby must-haves. Take advantage of the Buggy Testing Track, an immersive feature that allows you to test-drive strollers and prams to ensure you find the right one. 

Beyond the excitement of shopping, you can attend a selection of FREE expert talks, panel discussions and celebrity Q&As on the Live Talks Stage. Some of the nations’ leading experts on birth, sleep, feeding, first aid, nutrition, infant learning and more, will share their invaluable insights and tips, empowering you to feel confident making informed parenting choices.

You can also enjoy a hassle-free day out with the show’s complimentary facilities including the Lupilu Baby Changing Area, Baby Feeding Café, and the Obaby Meditation Station.

Tickets will be available soon! Sign up to The Baby Show’s e-updates to be informed when tickets go live.

Opening dates and times
Friday 7th March: 9.30am-5.00pm
Saturday 8th March: 9.30am-5.30pm
Sunday 9th March: 9.30am-5.00pm

Getting here
Prince Regent DLR
East entrance
Event hall entrance N7

Driving to Excel
Please note the road running across the campus, Sandstone Lane and Seagull Lane, is closed. Access to the car park under the venue and the lorryway for deliveries is only via Royal Victoria Dock Road or the A112. Click here for more information.