Excel London and Budweiser Brewing Group announce new multi-year partnership

• Budweiser Brewing Group, part of AB InBev, the world’s leading brewer, to become Official Beer & Cider Partner to London venue.   

• New partnership to give Excel’s four million visitors even more offerings from some of the UK’s leading beers, including a range of no and low alcohol products. 

• Beverages to be available across the venue including hospitality, retail and Excel’s new waterfront restaurant.

Excel London and Budweiser Brewing Group (BBG), part of AB InBev, has today announced a new multi-year partnership linked to the venue’s continued investment and growth strategy. 

BBG, who brew some of the UK’s most popular beverages, including Corona, Stella Artois, Camden and Budweiser, will now become the London’s venue’s Official Beer & Cider Partner.

As well as offering Excel’s four million annual visitors an even wider choice of products, the new partnership also includes investment in the venue’s boulevard bar that will become a Camden branded experience, serving a wide range of BBG favourites. In addition, the partnership extends to Excel’s brand-new restaurant – the Waterfront Street Kitchen & Bar – part of the venue’s new immersive entertainment district Immerse LDN which is open to both visitors and London residents alike.

Excel’s Chief Commercial Officer Simon Mills said: “Alongside hosting a packed schedule of world-class events, Excel London has been continually investing into our venue, facilities and infrastructure to further enhance our customer experience. One of these key areas has been through our F&B offerings and bringing our visitors even more quality and choice. We know from independent research that Excel’s average visitor dwell time is more than 7.5 hours and key to that is connecting and networking over a drink, so we’re delighted to be partnering with Budweiser Brewing Group and to be serving some of the UK’s most-loved beverages.”  

Brian Perkins, President of Budweiser Brewing Group, said: "We are thrilled to be partnering with such an iconic venue in the UK. At Budweiser Brewing Group, we believe in creating memorable experiences that bring people together, and this partnership with Excel London offers the perfect platform to do just that. We look forward to elevating the visitor experience with our exceptional portfolio of brands."

BBG products are now available across the venue including hospitality, retail and Excel’s forthcoming 25,000sqm expansion.

For more information on BBG and other Excel partners click here