100% Optical 2027

Visitor | What’s on | 100% Optical 2027

27 February - 1 March 2027

100% Optical is the UK’s leading annual event for optical professionals, taking place on 27 February - 1 March 2027 at Excel London.

Organised in partnership with the Association of Optometrists (AOP), 100% Optical provides a dynamic platform to discover the latest in eyewear, contact lenses, technology, and business solutions. You'll earn valuable CPD points through a world-class programme, whilst creating new connections with up to 11,000+ peers across the sector.

Opening dates and times
Saturday 27th February: 10:00am-6:00pm
Sunday 28th February: 10:00am-6:00pm
Monday 1st March: 10:00am-5:00pm

Getting here
Custom House (Elizabeth line and DLR)
West entrance

Driving to Excel
Please note the road running across the campus, Sandstone Lane and Seagull Lane, is closed. Access to the car park under the venue and the lorryway for deliveries is only via Royal Victoria Dock Road or the A112. Click here for more information.