19 May 2026
House of Dreamers, the first-of-its-kind immersive exhibition created by designers Elena and Giulia Sella, has selected Immerse LDN on the Excel waterfront for its UK debut - opening on 26 June 2026.
After captivating more than two million visitors across global cities, the exhibition arrives in the UK for the very first time, with its dreamiest edition yet and the introduction of new AI powered technology.
This unique experience offers a new kind of cultural destination, spanning 16 breathtaking immersive installations across 27,000 sq. ft of London's newest entertainment district, House of Dreamers is an emotional journey into the world of dreams. Design, colour and technology come together to transport visitors into a magical unexpected world. Welcoming guests of all ages, the space is a unique place where guests' imagination comes to life, offering an opportunity to reconnect with their inner child and build unforgettable memories.
Visitors are also invited to interact with bespoke AI-powered moments throughout the exhibition using House of Dreamers signature DreamBand technology, a wearable device that personalises each visit in real time, meaning no two experiences are alike.
“London represents a strategic milestone for House of Dreamers and a key step in its international expansion, says Andrea Cecchi, CEO of Postology. "After Milan, Rome, Madrid and Paris, we chose London because it is one of the world’s leading creative capitals, where innovation, entertainment and international business converge and shape the future of immersive experiences. To bring this vision to life, we chose Immerse LDN at Excel — London’s newest immersive entertainment district and the UK’s largest destination dedicated to immersive entertainment. Its international positioning made it the ideal partner to host House of Dreamers on a global stage.”
Damian Norman, Director at Immerse LDN, added: “We’re thrilled to welcome another internationally acclaimed experience to Immerse LDN and to be collaborating with the visionary team at House of Dreamers. In its short time since opening, Immerse LDN has brought more than 10 innovative immersive experiences to the capital, selling 1.7 million tickets and all showcasing London’s credentials as a global hub for immersive entertainment and activations.”
The exhibition runs Monday through Sunday with the following opening hours. Ticket prices start at £15.90:
- Monday–Thursday: 10am – 7pm
- Friday & Public Holidays: 10am – 8pm
- Saturday: 9am – 8pm
- Sunday: 9am – 7pm
For more information visit www.houseofdreamers.com
.jpg)
.jpg)
