ExCeL London Media surprised visitors arriving at MCM Expo’s Comic Con with a big screen Space Invaders game, playable direct from their mobile phones.
ExCeL London Media surprised visitors arriving at MCM Expo’s Comic Con last week with a big screen Space Invaders game, playable direct from their mobile phones.
The outdoor digital site was promoting GamerMania, a new show launching at ExCeL next July. The event has been launched on the back of the UK’s surging gaming scene, now worth over £3.9 billion in consumer spend per year.
The interactive gaming experience, developed by CURB media, created a central focus at the main entrance to the Comic Con event and reached over 130,000 people.
The digital site also ran advertising from exhibitors at Comic Con, raising exhibitor visibility and enhancing the visitor experience.
“Space Invaders at MCM Comic Con demonstrated the fun and interactive way digital screens can be used to engage event audiences and promote brands and products at the same time. Based on the interest that the game aroused at MCM Comic Con we already have a strong interest from two other events in creating similar experiences to enhance the profile of their corporate sponsors.”
Media Director, ExCeL London Media